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[文学/艺术] 应求发布 The Hidden Persuaders-Vance Packard

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  • TA的每日心情

    2019-4-24 12:07
  • 签到天数: 37 天

    [LV.5]常住居民I

    发表于 2018-5-2 18:30:12 | 显示全部楼层 |阅读模式
    @sabrina2111 要求发布,原帖链接 大家有什么需要找的电子书,英文杂志等,我可以帮忙寻找
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    "One of the best books around for demystifying the deliberately mysterious arts of advertising."--Salon"Fascinating, entertaining and thought-stimulating."--The New York Times Book Review"A brisk, authoritative and frightening report on how manufacturers, fundraisers and politicians are attempting to turn the American mind into a kind of catatonic dough that will buy, give or vote at their command--The New YorkerOriginally published in 1957 and now back in print to celebrate its fiftieth anniversary, The Hidden Persuaders is Vance Packard’s pioneering and prescient work revealing how advertisers use psychological methods to tap into our unconscious desires in order to "persuade" us to buy the products they are selling.A classic examination of how our thoughts and feelings are manipulated by business, media and politicians, The Hidden Persuaders was the first book to expose the hidden world of “motivation research,” the psychological technique that advertisers use to probe our minds in order to control our actions as consumers. Through analysis of products, political campaigns and television programs of the 1950s, Packard shows how the insidious manipulation practices that have come to dominate today’s corporate-driven world began. Featuring an introduction by Mark Crispin Miller, The Hidden Persuaders has sold over one million copies, and forever changed the way we look at the world of advertising.Vance Packard (1914-1996) was an American journalist, social critic, and best-selling author. Among his other books were The Status Seekers, which described American social stratification and behavior, The Waste Makers, which criticizes planned obsolescence, and The Naked Society, about the threats to privacy posed by new technologies.
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    本书作者Vance Packard,2007年版,240页
    & A. J$ L! D) t9 G) Q亚马逊链接:The Hidden Persuaders3 _3 u/ f% D( C" d2 W% X
    下载链接: https://pan.baidu.com/s/1-gLdyaiNB_zungCorWKuKg 密码: svdm

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  • TA的每日心情
    开心
    2018-12-1 15:33
  • 签到天数: 1 天

    [LV.1]初来乍到

    发表于 2018-5-4 07:25:17 来自手机 | 显示全部楼层
    非常好的资源,谢谢楼主分享。
  • TA的每日心情
    开心
    2020-3-13 19:23
  • 签到天数: 288 天

    [LV.8]以坛为家I

    发表于 2018-5-4 08:05:30 | 显示全部楼层
    提高说服力的书哈哈谢谢楼主
  • TA的每日心情
    开心
    2020-3-12 11:07
  • 签到天数: 724 天

    [LV.9]以坛为家II

    发表于 2018-5-4 14:09:31 | 显示全部楼层
    感谢楼主分享。
  • TA的每日心情
    奋斗
    2020-6-24 14:13
  • 签到天数: 706 天

    [LV.9]以坛为家II

    发表于 2018-5-8 11:07:14 来自手机 | 显示全部楼层
    值得一读的好书,对于政商行销手法的运用,帮助一般大众了了解。

    该用户从未签到

    发表于 2018-5-17 18:11:56 | 显示全部楼层
    楼主,有John Steinbeck的The Pastures of Heaven吗?学过这部小说的节选,很受感动,但我下载的一个PDF格式的,排版很糟,还有很多莫名其妙的竖杠插在字母间,难以阅读。先谢谢了!
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